
What do ERP Systems Do?
An ERP system manages important backend information i.e. customer’s information, history, accounting information, supply chain details, billing and shipping, and financial data after the order is placed. When integrated with the accounting system this system offers potential benefits to the business.
What CRM Do?
CRM deals with frontend information by handling valuable customer’s data and utilizing it with interactions and customer support. It helps managing sales pipelines along with upselling and cross-sell products and understand client’s prospects.
Integration Challenges
One option to streamline integration between the two is a custom point-to-point integration. This is a fragile method and quite difficult to maintain. A developer has to implement changes and manage connectivity for point-to-point connections. As changes affect the entire systems it creates a high chance of errors. This point-to-point integration provides a short term solution but gains complexity as the business grows. (more…)


The ability to sell someone something – whether it’s a product, a service, or an idea – is the fundamental skill at the core of many, many jobs in the business world (especially ones with commission-based pay). When it comes to closing a sale, it’s not all about smooth-talking your buyer. It’s just as important to be able to listen intently, think critically, and to intelligently apply effective sales techniques.
