Am I investing in wrong channels to find the right customers?

If after investing a large budget in your marketing operations you are still unable to generate leads, you should ask this question: Am I investing in the wrong market?  and how can I find the right market?

The customer acquisition is not a linear or predictive streamlined process, but it still needs a proper and thoughtful planning.

For a growing business, there are a couple of tips and tricks you need to know to make new customers and to engage them with you for a long term without running over your budget or investing in wrong channels.  Here I share my ideas how to plan a scale able and dependable strategy for customer acquisition.

Having a generic plan to on board new customers is essential, which include:

• Accounting of the platforms
• Success metrics
• Timeline
• Manpower

Always Be Prepared ….. It matters!!

In startups irrespective of the size of the team, resources, and the budget each employee should understand your acquisition process and their short and long terms roles in on-boarding. You will be able to respond quickly to the glitches; for example if the user encounter an unexpected error in registration or sign up process. The development team is needed to resolve the issue on immediate basis. Also your customer representative team along with communication and marketing people are supposed to give a quick response to the complaint of customers on chat portals and social media and engage them in a proactive manner about the services and efforts to fix the problem. (more…)

How dashboard data helps making decisions:

In any enterprise, most managerial decisions are based on data. But it’s hard to conclude results, look for trends, and spot changes when data is in its raw form.

When data is presented in an organized format with references it is normally called a report. Most of these reports are generated on request and are not instantly available. A Dashboard is a collection of one or multiple reports quickly available in a user defined format that exactly gives user what he wants to know.

Analytical strategies require a clear understanding of operational performances. To run business operations on high level performance and to respond rapidly to the changes and updates many organizations are turning to custom software utilities to collect, manage and use information in a meaningful way that is according to their business missions including dashboards.

Startups and medium size organizations are looking for systems those provide off-the-shelf dashboards, https://erp.gold has been a choice for lot of small and medium size companies as it offers dashboard reports from all aspects of the business including CRM, ERP, Accounting and marketing in one spot as compare to Salesforce.com or QuickBooks dashboard reporting which are limited to their area of operation.

Business Intelligence tools are more than simple graphical display of statistical data

Taking dashboard to a next level, Business Intelligence Solutions provide predictive analysis on the basis of trends and are capable of making decisions to immediately respond to the changes, which helps to grow your insights into your business goals . If you have a strong and determined strategy for the evaluation and monitoring of your programs but you are struggling to make a best use of your data and to analyze it in a productive manner, one of such tool might be a best fit for your organization. (more…)

Do you have right tools for your business process?

Successful business requires great tools along with better people.  There are number of business applications available online to support your business operations but you still need to look what will be the best fit for you. The business world is much more competitive than you would think, it evolves with rapid innovations that you have to keep up with in order to maintain a good position in the market. Building your own custom software will guarantee you that they are a great fit for your business requirements. (more…)

Productivity has long-term impacts on the economy’s growth. Increased productivity raises the standard of living. Manufacturing is the key of rapid economic growth and associated with the formation of employment both directly and indirectly.

“Manufacturing is more than just putting parts together. It’s coming up with ideas, testing principles and perfecting the engineering, as well as final assembly”. James Dyson

The manufacturing industry constantly presents business leaders and policy makers with new challenges. The evolving nature of problems means old responses and industry trends quickly die out and are replaced by the best up-coming disruptions, creating a Darwinist system of gradual improvement.

2016 Manufacturing Industry Trends

The results obtained in a 2016 study of the influence of manufacturing on the global economy indicates that the implementation of advanced technologies are transforming the industry’s future and shifting the dynamics in manufacturing nations across the globe.

According to a Global CEO survey, this year the manufacturing excellence of the top nations are demonstrated which illustrate that there is a definite link between the innovation and competitiveness in manufacturing industry.

This survey has also brought to light some major factors involved in the competitiveness of global manufacturing.  Some of them are:

• Aptitude
• Cost effectiveness
• Workforce yield
• Supply System

Technological Refurbishment factor

In today’s technological landscape it is necessary for manufacturers to build one platform to manage internal and external activities. This is normally called ERP or a business’s Enterprise Resource Planning System.

Business Intelligence is the most efficient and advanced method of controlling different parts of your business process, especially for manufacturing. Business Intelligent Software gives you a broad perspective to monitor changes occurring in your company so you can respond to them as soon as possible. When there is a hitch in production the reaction time is far lower and you will know exactly where to look.

Business dexterity means the robust visualization of your data along with the on-time notifications when data undergoes a change in a way that is indicative of problems. The decision support capability of Business Intelligence Systems helps to choose, relate, visualize and evaluate data according to the business specific needs.

So the question is what is the best practice, method or a process to achieve best results with Business intelligence?

Before we get into the tools, the most important thing is method. Most companies choose different software on different platforms to do specific tasks. For example a separate software for inventory, a different system of production, and a completely different company for accounting. Most of the time they do not talk to each other very well. For the best business intelligence results, most business process should be on one platform. If there is no one-platform available that can fulfill all your needs, a custom-built solution can help achieve this goal.

Business Intelligence Analytical Tools

The BI tools are widely divided into three main categories:

• Directed analysis and reporting
• Self-service Business Intelligence
• Advance Systematic Computation

Directed analysis and reporting

Explore deep insights through your own guided analytical applications with a flexible and scalable business analysis solution. Create business-driven data encounters with steered analysis trails that are highly customize able and firmly administered. Employees discovered vision for controlled analytics in making important and meaningful decision. Generate and distribute reliable reports and prototypes with advance reporting applications. With data integration, combine data sources for complete interpretation of statistics with centrally managed data and application.

Self-service Business Intelligence

Without an IT intervention and support it is difficult to have a competitive edge. Gartner says:

“Through 2016, less than 10 percent of self-service business intelligence initiatives will be governed sufficiently to prevent inconsistencies that adversely affect the business.”

Self-service Business Intelligence empowered to satisfy the information needs of the employee. Non-technical staff have an edge to use the services like report generation, running queries, conducting analysis without the aid of IT professionals.  Self-service BI has many potential benefits like:

• Better Decisions
• Instant Reporting
• Strategic IT initiative
• Extremely Instinctive
• User-Friendly

Advance Systematic Computation

This category of BI encompasses the tools to create the systematic and analytical model of data operations. It includes statistical computation, prognostic analysis and data mining. Complicated business process and sustainable decision allow extracting useful information from data along with the highly intelligent parameters for predicated analysis preparing model projections for the future, supporting business analysis, and to evaluate large volumes of data.