
For a company it is highly important to satisfy your customers in every way. But how would you do that?
Now that’s not the real question. You have to dig deep and explore the reasons of your customers switching. Therefore, the real question arise is “why do customers switch from one supplier to other?”
The reasons could be many but you must ponder over the one which the customers have opted and look for the solutions.
A survey was carried out by Ventura Customer Service and the result showed the following reasons that are given below
a) Core service failure-43% approx.
(Service mistakes, errors, or service ruins)
b) Service encounter failure-34.1%
(Staff uncaring, impolite, unresponsive, or unknowledgeable)
c) Pricing Issue-29.9%
(Increase in prices, Original price range out of budget of customer, Customer earning or spending less)
d) Inconvenience-20%
(Poor Location, Operating hours not suitable for customer, having to wait for service)

There was time when sales people had to put in countless hours to hold their customers and the individual reps were expected to manage all the customers’ data and build long-term relationships. However, the invention of Customer’s relationship management (CRM) Systems are there to handle everything related to customers, making such inefficiencies a thing of the past..


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