It’s easier to love a brand when the brand loves you back. – Seth Godin

Successful businesses are those who identify their valuable customers, build strong, long-term relations with them, and follow through with them properly. The more you know about your customers, the easier it becomes to have the opportunity to sell them new promotions and offers. Identifying those who are best fit for your business priorities will give you a clear picture of your most valuable customers.

This blog outlines that how you should identify your most valuable customers and how to attract new customers by providing value-added services to the on-board customers.

Customers Persona

Customer’s persona is the illustration of your ideal valuable customers with their demographic data and psychological motivations; basically, a complete profile of the person. It helps you to understand the needs, behavior, concerns, likes, dislikes, preferences and expectations of the customer. After which you can tailor your messages, content and services to their specific interests.

Profiling your customers will give you an idea that how to make new valuable customers with similar profiles.

Type of Customer

How big is their operation?

What is his industry about?

For whom does he work for?

Sorting out the type of the customer is important. Type will vary according to the profile of the customer. Customer can be an individual, a group, a new startup, a small enterprise or maybe a big one. Specifying the type will let you more organized and prepared about the demands and expectations of your valuable customers.

Detailed Feedback

You should try to figure out what they think about your product and services. It’s worth getting a feedback from them on regular basis. By obtaining their reviews you can get an idea that how to improve your existing product and how to come up with your next product which can appeal them. James Cash Penney says

“The well-satisfied customer will bring the repeat sale that counts.”

User feedback and reviews can increase conversions. They can remove doubts your other potential valuable customers may have about your product and guide in making a selection among your products as customers believe other customers more than the sales or marketing reps.

Helping Return Benefits

Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong. – Donald Porter

It’s not enough that you sold your item and the business is done. You have to make sure that your product is functioning right after the purchase. If they are still not satisfied, replacing it with a new one may remove their doubts. Be always ready to help your customers and to resolve their issues immediately. Do more than what is required of you and your customers will feel valuable and will come to you again and again.

“I just heard, the customer gave the go-ahead. Yeah, tell the boss; let’s go celebrate!”  – Every Sales Guy at Some Point

Not so fast. Closing the deal is actually the beginning.

“You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise.” Patricia Fripp

It’s obvious sales people are more focused on the closing of a deal and getting commission, but a satisfied customer is a gateway to your future sales. So you also need to follow up after the deal is made.

Happy customers become a source of additional value after the first deal. For boosting revenues and profits the on-boarding of customer’s satisfaction is essential. Without a follow up it is quite challenging to estimate your customer’s satisfaction.

Customers need help after closing the deal but are sometimes reluctant to interact with you as they purchased the product and they don’t always understand it comes with support. To create brand loyalty, you always need to be there for your customer. To follow up, make a phone call or send an email to inquire about the product and if they need any guidance. By providing free help you are giving a reason for the customer to make your brand their first choice.

I think that by now everyone knows today’s customer is highly connected through social media, feedback sites and review portals. Give a good experience along with additional values and care to share it in their community. Through well versed follow up you will create a brand advocate who is going to convince his friends that your company gives matchless services.

THIS is the single primary reason follow up is an essential spice in your presentation. Follow up has the most direct impact on your current and future revenue. During the start of your business swift and adequate follow up in your marketing agenda can provide support to make effective deals on long term basis.

Keep Calm and Follow Up!

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