The Importance of a Strong Mission Statement

on September 2, 2016

“Outstanding people have one thing in common: An absolute sense of mission.” Zig Ziglar

Your mission statement is a one sentence that tells the world what is exactly in the core of the company. Remember it’s about “What you exactly do”, and it’s NOT about, “How you do it”.

Tell the world the reason of your existence let them know the reason behind what you do your values and aspirations, a clear expression of your mission is necessary.

Your team looks at your mission statement as a guideline for Business strategy and long term planning to accomplish your goals.

People don’t trust companies; they trust people.”― Stan Slap

For example: Google’s mission statement is, “to organize the world’s information and make it universally accessible and useful.”

In this clause, Google is not talking about search, or maps, or Gmail, they are talking about what exactly they want to do, and other things are tools what they have created to get to what they want to do.

The primary things that should be included in your mission statement are

  1. Who are you?
  2. What is your plan?

Answering these two questions provides an ample overview as to why are you establishing this enterprise. In your mission statement you can also give a strong differentiation from similar companies. Through the tangible facts of your vision and principles, you can give a better idea of your identity.

4 ways your mission statement effects internal organization:

1-Operation Strategy

Your mission statement has a long-term effect to define and develop the firm’s key operations. There is a high-concept of compatibility between company resources and its business strategy. You need to address questions on how you will configure resources to achieve the corporation’s business objectives.  These long term decisions are in relevance with your location, Volume, Procedures, Timing and Technology.

2-Dedicated Team

Let me tell you a secret: your team is the dynamic key to your mission. Conversely, your MISSION is what gives your team motivation to move forward.

3-Success Factors

Success factors are strategic element to determine the firm’s competitive abilities. Success factors are required to conclude that what resources and competitive abilities the firm needs in order to attain a sustainable competitive lead. These factors are generally related to operations, technology, marketing, distribution or firm’s capabilities.


The firm must include in their mission statement their flexibility regarding the services or products. Embracing new changes and needs you can offer benefit to your customers. By absorbing fluctuations in demands and expectations the firm can  grab more attention than those who work rigidly according to their pre-defined standards.

Bottom Line

It is important to understand your values and pen down your mission in a convincing manner with strong conviction. Embellish it with inspiration, commitment and hope.

Check out our mission statement MiSoft Solutions

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