Why you need to identify your customers NOW

on September 02, 2016

It’s easier to love a brand when the brand loves you back. – Seth Godin

Successful businesses are those who identify their valuable customers, build strong, long-term relations with them, and follow through with them properly. The more you know about your customers, the easier it becomes to have the opportunity to sell them new promotions and offers. Identifying those who are best fit for your business priorities will give you a clear picture of your most valuable customers.

This blog outlines that how you should identify your most valuable customers and how to attract new customers by providing value-added services to the on-board customers.

Customers Persona

Customer’s persona is the illustration of your ideal valuable customers with their demographic data and psychological motivations; basically, a complete profile of the person. It helps you to understand the needs, behavior, concerns, likes, dislikes, preferences and expectations of the customer. After which you can tailor your messages, content and services to their specific interests.

Profiling your customers will give you an idea that how to make new valuable customers with similar profiles.

Type of Customer

How big is their operation?

What is his industry about?

For whom does he work for?

Sorting out the type of the customer is important. Type will vary according to the profile of the customer. Customer can be an individual, a group, a new startup, a small enterprise or maybe a big one. Specifying the type will let you more organized and prepared about the demands and expectations of your valuable customers.

Detailed Feedback

You should try to figure out what they think about your product and services. It’s worth getting a feedback from them on regular basis. By obtaining their reviews you can get an idea that how to improve your existing product and how to come up with your next product which can appeal them. James Cash Penney says

“The well-satisfied customer will bring the repeat sale that counts.”

User feedback and reviews can increase conversions. They can remove doubts your other potential valuable customers may have about your product and guide in making a selection among your products as customers believe other customers more than the sales or marketing reps.

Helping Return Benefits

Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong. – Donald Porter

It’s not enough that you sold your item and the business is done. You have to make sure that your product is functioning right after the purchase. If they are still not satisfied, replacing it with a new one may remove their doubts. Be always ready to help your customers and to resolve their issues immediately. Do more than what is required of you and your customers will feel valuable and will come to you again and again.

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The Importance of a Strong Mission Statement

on September 02, 2016

“Outstanding people have one thing in common: An absolute sense of mission.” Zig Ziglar

Your mission statement is a one sentence that tells the world what is exactly in the core of the company. Remember it’s about “What you exactly do”, and it’s NOT about, “How you do it”.

Tell the world the reason of your existence let them know the reason behind what you do your values and aspirations, a clear expression of your mission is necessary.

Your team looks at your mission statement as a guideline for Business strategy and long term planning to accomplish your goals.

“People don’t trust companies; they trust people.”― Stan Slap

For example: Google’s mission statement is, “to organize the world’s information and make it universally accessible and useful.”

In this clause, Google is not talking about search, or maps, or Gmail, they are talking about what exactly they want to do, and other things are tools what they have created to get to what they want to do.

The primary things that should be included in your mission statement are

Who are you?
What is your plan?

Answering these two questions provides an ample overview as to why are you establishing this enterprise. In your mission statement you can also give a strong differentiation from similar companies. Through the tangible facts of your vision and principles, you can give a better idea of your identity.

4 ways your mission statement effects internal organization:

1-Operation Strategy

Your mission statement has a long-term effect to define and develop the firm’s key operations. There is a high-concept of compatibility between company resources and its business strategy. You need to address questions on how you will configure resources to achieve the corporation’s business objectives. These long term decisions are in relevance with your location, Volume, Procedures, Timing and Technology.

2-Dedicated Team

Let me tell you a secret: your team is the dynamic key to your mission. Conversely, your MISSION is what gives your team motivation to move forward.

3-Success Factors

Success factors are strategic element to determine the firm’s competitive abilities. Success factors are required to conclude that what resources and competitive abilities the firm needs in order to attain a sustainable competitive lead. These factors are generally related to operations, technology, marketing, distribution or firm’s capabilities.

4-Flexibility

The firm must include in their mission statement their flexibility regarding the services or products. Embracing new changes and needs you can offer benefit to your customers. By absorbing fluctuations in demands and expectations the firm can grab more attention than those who work rigidly according to their pre-defined standards.

Bottom Line

It is important to understand your values and pen down your mission in a convincing manner with strong conviction. Embellish it with inspiration, commitment and hope.

Check out our mission statement MiSoft Solutions

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Why Following Up Could Be The MOST Important Part Of Your Selling Strategy.

on September 01, 2016

“I just heard, the customer gave the go-ahead. Yeah, tell the boss; let’s go celebrate!” – Every Sales Guy at Some Point

Not so fast. Closing the deal is actually the beginning.

“You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise.” Patricia Fripp

It’s obvious sales people are more focused on the closing of a deal and getting commission, but a satisfied customer is a gateway to your future sales. So you also need to follow up after the deal is made.

Happy customers become a source of additional value after the first deal. For boosting revenues and profits the on-boarding of customer’s satisfaction is essential. Without a follow up it is quite challenging to estimate your customer’s satisfaction.

Customers need help after closing the deal but are sometimes reluctant to interact with you as they purchased the product and they don’t always understand it comes with support. To create brand loyalty, you always need to be there for your customer. To follow up, make a phone call or send an email to inquire about the product and if they need any guidance. By providing free help you are giving a reason for the customer to make your brand their first choice.

I think that by now everyone knows today’s customer is highly connected through social media, feedback sites and review portals. Give a good experience along with additional values and care to share it in their community. Through well versed follow up you will create a brand advocate who is going to convince his friends that your company gives matchless services.

THIS is the single primary reason follow up is an essential spice in your presentation. Follow up has the most direct impact on your current and future revenue. During the start of your business swift and adequate follow up in your marketing agenda can provide support to make effective deals on long term basis.

Keep Calm and Follow Up!

ERP Gold’s software suite makes keeping in touch with customer’s and following up a breeze.
Try it Risk Free

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How to keep floating in Entrepreneurial Sea

on September 01, 2016

We all hear about people who started a business but were unable to cope with the challenges of it and spun into a tailspin until finally, they failed. Stories like this create fear and stop us from entering the business world.

When starting a business the last thing you should be obsessing about is failure. According to Small business Administration (SBA), it’s true that a high percentage of new startup business do fail, but obsessing about that is only counter productive. You instead need to acquire a wide knowledge of business tactics along with a strong passion and determination for your field. Investigate as much as you can about the trends in market and try to predict the ultimate response of your product or service.

Do you have a Plan?

“Planning without action is futile, action without planning is fatal”

Business is a linear process in that you invest money, design, create, and produce, and sell them in market and gain profit. Business needs strategic planning regarding investment, finance, and operations to achieve targeted goals. It’s a road map for your business success. To start your business venture, first draw a proper plan with visions and missions with a complete business concepts and understanding of the market. Keep track of that plan with systematic assessments and review and update it periodically. (more…)

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Do You Know How to Enchant Your Customers?

on August 31, 2016

You have acquired a customer. Now you need to know how to cast the magic of your excellent customer service to gain a higher customer satisfaction so that you could hold said customer for a long time.

Let’s have a little chat about the most important steps you need to take to meet customer’s expectations:

To know about your customer’s expectations, you must have an idea who your customer is and what he wants. Gathering the exact needs or requirements of the customer give you a strong sense about their expectations from you. One of my favorite quotes is by the great Sam Walton:

“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton

Costumer’s expectations set a standard, when satisfied, will generate repurchase decisions from the customer. Let’s have look about some hard realities about the customer’s expectations:

“I pay more I expect more.”

“My order must be ready on time.”

“I demand for quality.”

It’s an expected point that when customer is paying for your product and services he built a hope that he has utilized his money in a right place. So it is necessary to fulfill that hope with better understanding of his needs along with full commitment.

Another thing you must keep in mind is: A customer wants a relationship. Customers look for an ongoing personalized relationship with the representative of your company; they want to establish friendly terms rather than typical boring to-the-point conversation about the purchasing matters.

What do customer’s expectations tell you??

Your customer’s expectations are illuminating of some basic facts

What Service levels they are expecting from you.
Which exact measure you should take to fulfilling the expectations.
How you can surprise a customer by exceeding his expectations.
How to quickly resolve their future complaints.

What you should realize is that customers actually measure the service you provide relatively to what the customer expected to receive.

A great example of this is Amazon, an American internet based retailer known for its exceptional customer services. Not only do they have quick response and fast delivery services, but they also give a full-refund in case you are unable to receive their product for any reason. That is one reason their customers so loyal.

So your aim here should not just to increase the number of customers but to satisfy them on such levels that whenever they hear the name of your company, it corresponds to a positive experience. Once you are able to exceed customer’s expectations you will give them an experience they will always remember. This experience will then be passed down to their friends and family, becoming a word of mouth referral and will help to generate a pleasant impression of your company.

Use the information we have discussed today to achieve high customer satisfaction. Stay tuned to read more helpful articles at ERP Gold

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Why you need to identify your customers NOW

The Importance of a Strong Mission Statement

Why Following Up Could Be The MOST Important Part Of Your Selling Strategy.

How to keep floating in Entrepreneurial Sea

Do You Know How to Enchant Your Customers?

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